I’m Pocket. A Creative Director. And Art Director with the driving principle: What’s next?
Pigeonholes? I hate ‘em.
Doing that thing I did last year, this year? Boring.
Being asked to specify a fixed tone I like to work in? Kinda reductive, don’t you think?
I develop ideas that work strategically, creatively and culturally. A thinking and doing creative.
That’s led me to create documentaries, ten-thousand square foot experiential installations, video games, cost-effective, PR-driven OOH campaigns, and years-long 360º brand platforms that work across every channel. Why make a simple commercial when we could create a socially-seeded game show hosted by Fat Joe with greater reach for less money? That sounds more fun, doesn’t it?
Throughout my career, I’ve honed my skills solving problems for clients as varied as Nike, Google, Hinge, KCRW, Warner Brothers/Discovery, Justin Bieber, Sony, Citizens Bank, Light Phone, Disney, and NBC/Universal.
I’ve had the pleasure to work with agencies and production companies big and small – like Party Land, RadicalMedia, BBH, Gus Global, 180, Interesting Development, Red Antler, and Tombras. I also led the creative department for VC/Agency-hybrid Bullish Inc.
So, what’s next? Let’s create it together.