Cartoon network
Kids don't just watch content anymore; they make it, too - from YouTube channels to TikTok vids and fandom Tumblrs. If a kid has a camera phone and a wifi signal, they have unprecedented voice and power. So when CN came looking for a brand refresh that spoke to kids and tweens, rather than simply celebrating the content, we created a platform to further empower them.
The platform helped inform everything from bumpers to CN initiatives and PSAs.
And became the backbone of Cartoon Network’s social media presence.
