GoDaddy
In a category where everyone is selling little websites, we wanted GoDaddy to sell something much bigger: audience. And what better spokesperson to pitch “audience” than the authority on all things online?
Super Bowl, Meet Internet.
In the days and weeks leading up to the Super Bowl we rolled out a series of teaser commercials, pre-roll video, and social content. Each piece giving a little more glimpse of this weird character’s world, without ever revealing his full identity.
Note: Al Gore was very keen to play Internet’s dad, but his schedule of saving the world from climate change didn’t allow for it.