Yoplait

Excuse my dramatics, but there’s almost nothing I hate more than sitting down to watch a show on Hulu and seeing the same. exact. ad. play half a dozen times during a single episode. So when Yoplait came to us and wanted to launch their peculiar new mix of oatmeal and Greek yogurt – Plenti – with a heavy digital buy and the budget for only one spot, we knew we had to think differently.

We devised a series of spots that worked like building blocks, book ending a new and escalating sight gag with the same beginning and end, so that angry Hulu viewers like me would have a delightful surprise – not unlike the taste of the product itself.

Here’s a few of our favorites.