Google Play

Once upon a time, Google planned to launch an entertainment service to take on Apple’s iTunes Store. And they knew that if you’re going to take a swing at Apple, you’d better not miss. So, they pulled out the big guns – by coming to BBH’s fledgling entertainment-based shop: BBH LA, and all 9 employees we had at the time.

We helped create the brand from scratch. From the name (from the original “Google Fi”), to the logo (a ‘play’ button formed by two intersecting spotlights that could become a window into entertainment), that brand line (“Play Your Heart Out”), all the way down to hard-working instructional videos and lots of website copy.

Once we set it free on the world, the campaign was translated into twenty different languages across the globe.