Google Play
Once upon a time, Google planned to launch an entertainment service to take on Apple’s iTunes Store. And they knew that if you’re going to take a swing at Apple, you’d better not miss. So, they came to us: BBH LA, and all 10 employees we had at the time.
Our scrappy team created the brand from scratch. From the name, to the logo, a brand line (“Play Your Heart Out”), design language and 360º launch campaign, all the way down to hard-working instructional videos, digital support ads, and lots of website copy.
Once we set it free on the world, the idea was translated into twenty different languages across the globe.
And when Google decided that entertainment’s new biggest player couldn’t sit out film’s biggest night, we set out to strategize, concept and deliver a spot for the Academy Awards in three weeks flat.
