Nike + Foot Locker

In an age of Supremely long lines, bots, and lottery apps, sneakerheads are tired of scrambling for exclusive drops. So to hype Nike’s Air Frequency — a shoe pack inspired by 90’s hip-hop — we made sneakerheads drop mad 90’s hip-hop knowledge. On Fat Joe. In a Chevy Caprice Taxicab. For a socially-driven (excuse the pun), PR-grabbing game show.