Light Phone
When every app and smartphone developer was asking “how can we get people to use our products more?,” two guys – Joe and Kai – boldly asked the opposite. Their result was Light Phone, a beautiful device designed to be used as little as possible.
And when it came to launch the Light Phone II, we thought a certain outspoken tech giant might like it based on what he was saying publicly. So we reached out to him with a personalized, handwritten, integrated campaign for one.
While we were trying to get ahold of Tim, we wanted to talk to some regular people too. So, we created a series of posters and stickers and plastered them across NYC, San Francisco and Los Angeles to playfully show people the dangers of smart phone addiction and present our healthy alternative.
