Bon & Viv
When ABI came to us to completely rebrand Spiked Seltzer and bring it to the world via the Super Bowl, we thought they were telling us an old fisherman’s tale. So we went about creating one ourselves. Bon & Viv became not just the name of the product, but the names of the two entrepreneurial mermaids that put themselves on the can.
First, the pair brought their pitch to the big game and a very special group of investors.
Then, they landed a pretty killer distribution deal.
And finally, brought their message to the masses back on the mainland with their uniquely ocean-minded point of view.
